Twelve Cowboys Way: Dallas Apartment Tour, Floor Plans & Amenities

If you're considering a move to the Dallas area and are curious about high-rise living outside the city center, Twelve Cowboys Way in Frisco is a standout option. This boutique luxury high-rise offers a unique blend of suburban convenience and upscale amenities—plus a bit of Dallas Cowboys flair. In this post, I’ll walk you through the building, neighborhood, floor plan highlights, amenities, and practical tips to help you decide if Twelve Cowboys Way is the right fit for your next home.

Location: The Star in Frisco

Twelve Cowboys Way is about 30 minutes north of downtown Dallas, set within The Star—a vibrant pocket of Frisco packed with restaurants, coffee shops, bars, and, most notably, the Dallas Cowboys Practice Stadium. This area is known for its entertainment and convenience, making it one of the more walkable suburban spots in North Texas. If you’re looking for a high-rise experience with easy access to dining and entertainment, this location is worth a look.

Building Overview & Ownership

This building is a newer addition to the Frisco skyline, built in 2020 and partially owned by Dallas Cowboys owner Jerry Jones and Hall of Fame quarterback Roger Staubach. With only around 158 units, Twelve Cowboys Way is considered a boutique high-rise, offering a quieter, more exclusive living experience compared to larger properties.

Unit Mix & Floor Plans

The building features one-bedroom, two-bedroom, and penthouse units on the 17th floor. In this tour, I was able to showcase a two-bedroom with a den. All units share the same modern finishes: hardwood flooring in the kitchen and common areas, quartz countertops, soft-close drawers, and tile in the bathrooms. Bedrooms are carpeted, which may not be everyone’s favorite, but the carpet is replaced after each tenant—especially helpful for pet owners.

Note: Availability can be limited due to high occupancy, so if you’re interested, check with the leasing office or your agent for current options.

Natural Light & Views

Units at Twelve Cowboys Way offer expansive windows and generous balconies—one off the primary bedroom and another off the living room. The views, especially from higher floors, let in plenty of natural light. If a bright, airy space is important to you, this building delivers.

Amenities & Common Spaces

• Parking: Resident parking is within the garage, with flat surfaces (no steep inclines). Guest parking is outside, separate from the main garage, and valet service is available from 5 p.m. to midnight. The garage gate is triggered by your toll tag for easy access.
• Fitness: The on-site gym is compact, but residents receive a complimentary membership to Cowboys Fit, a full-service gym just steps away. Cowboys Fit includes a pool, saunas, and extensive equipment—perfect for anyone serious about fitness.
• Lounge & Pool: The resident lounge overlooks the pool and can be reserved for private events. The pool area is typically very quiet, as many residents use the building as a part-time home. The pool is covered, so if sunbathing is your thing, you may prefer Cowboys Fit’s pool instead.

Who Lives Here?

With only 158 units and many residents splitting time between homes, Twelve Cowboys Way tends to be peaceful and low-traffic. If you’re looking for a quiet building with plenty of privacy in the common areas, this could be a good match.

Floor Plan Insights

The two-bedroom with a den offers flexible space. The den is windowless, so if you work from home and crave natural light, consider using one of the bedrooms as your office and the den as a guest room. The bathrooms feature dual vanities and modern finishes throughout.

Tips & Takeaways

• Verify availability and incentives: Occupancy is typically high, and any move-in incentives or bonuses can change quickly. Check with a local agent for the latest details.
• Consider your lifestyle: If you want a lively, social pool scene, this may not be the building for you. But if you value peace, privacy, and top-tier amenities, it’s a strong contender.
• Leverage local expertise: Working with an agent familiar with Dallas high-rises can help you uncover incentives and navigate the market with confidence.

Final Thoughts

Twelve Cowboys Way stands out as a boutique high-rise in Frisco with a unique connection to the Dallas Cowboys and a prime location at The Star. Between the modern finishes, quiet atmosphere, and access to Cowboys Fit, it’s a great option for those seeking upscale suburban living with a Dallas flair. If you’re not sure if the suburbs or this building are right for you, check out other Dallas high-rise tours to compare your options across the metroplex.